Who are press readers?
Both men and women are press readers. However, women prefer magazines, whereas men choose dailies more frequently.
The majority of press readers (57%) are people under the age of 44.
Press readers are well-educated. 60% received secondary or higher education.
The majority of readers live in big and medium sized cities
Source: Polskie Badania Czytelnictwa, I – XII.2009, n= 48 848, CCS indicator (Seasonal Cycle Readership)
