Offer for publishers

Terms of adding publications to the survey:

  * Publications must be subject to audits performed by ZKDP (Polish Audit Bureau of Circulation) .
  * Publication may be added to the survey only by their publishers or by a member of the group the publisher belongs to.

  * An agreement with PBC must be signed.
  * A payment, calculated in accordance with PBC's funding rules, must be made. The amount of payment depends mainly on the number of added publications as well as on the scope of the survey.

Each publisher co-funding the PBC Project is to receive the following data:

  * Information about all titles covered by PBC survey;
  * Data on the national level
  * All readership indicators;
  * All socio-demographic variables;
  * Access to the findings of Target Group Index consumer study (limited number of access points)
  * Data browser (SoftReport Explorer);
  * Possibility of adding questions to „PBC Ominibus” (paid extra);
  * Free training in handling the browser and the data (5 hours quarterly);

For further information you can call us at : (22) 827-02-23, (22) 827-03-14 or send a query to: biuro@pbc.pl

Offer for the business

If you are a publisher, add your title to the survey and become a member!

For more information click "offer".
If you are not a publisher, you can purchase access to the data.
According to the agreement with the institute conducting the research signed in 2005, the representatives of SMG/KRC Millward Brown Company are responsible for selling the data to advertisers. Any queries regarding the purchase should be sent to:

Agata Jackiewicz
Agata.Jackiewicz@pl.millwardbrown.com;
phone No. +48 22 54 52 234