Packages of titles

In July 2009 PBC introduced a new function in the data browser used to deliver the survey data. Its purpose is to make it easier for media planners to work out media plans not only for individual titles, but also for press packages containing titles of one or several publishers.
Packages offer a series of advertisements in various publications at one price. The availability of the packages in our browser helps press planners to quickly and easily access the publishers' offers.

The browser has been modified by Millward Brown SMG/KRC with the help of the PBC Team.
Packages are available in a separate folder („Packages”) and are accessible in both „media plan” and „press analyses” modules.

Packages available in PBC data browser

45 Packages added,
12 publishers adding Packages (titles owned by 17 publishers)
83 titles in Packages
83,4% (OTS1+) coverage
Further information about the Packages may be found in XLS file and on the publishers' websites.